Noesis

Welcome to enlightened data

Visual Identity

Positioning + Messaging

Brand Activation

Collab with Model B

When markets shift, pivot

Noesis was the brainchild of an already established company in the manufacturing technology space. Sensing changes in the marketplace and new opportunity, the client recruited us to help launch a new brand to move up the value chain.

At it’s core, Noesis enables seamless and intelligent decision making by unlocking the full data and analysis potential of process operations. Noesis helps customers connect their data organization-wide, providing a clearer picture for better decision making and future planning.

We helped them think through their strategy, identify a name, and creating a brand look that resonates with their customers.

The Idea

The name “Noesis” stems from platonic philosophy. It was viewed as the highest form of knowledge, something to strive for, an enlightenment. The analogy of dawn paints the picture of Noesis rising, bringing forth enlightened data.

The icon developed as part of the custom wordmark is subtle but makes a clear statement. Reinforcing the theme of enlightenment, much of the identity design is based on gradients found in nature.