Sweet Aroma

Live fearless in your calling

Visual Identity

Positioning + Messaging

Brand Activation

Better data. Better outcomes.

Blueprint started with an idea to automate advertising data so that more energy could be focused on creating and testing advertising ideas. Blueprint uses AI for better data aggregation, helping advertisers prove spot winners and prove ROI.

As a series A startup, they were limping along with a generic brand that wasn’t resonating. Blueprint came to us seeking to energize their brand story.

We provided them with a new look that is getting results—bringing more sales and increased investor support.

The Idea

Blueprint is on a mission to shatter the advertising industry. Our inspiration of a simple wordmark broken up by a dotted “i” makes a brand statement. It’s bold, a little abrasive, but rightfully so.

Pivoting off urban protest art, we brought custom illustrations to energize the story telling. Grungy highlighter effects, spray paint, and scribbles bring the disruptive message across.