State Tax Law
Thoughtful advice and representation
Visual Identity
Positioning + Messaging
Brand Activation
Better data. Better outcomes.
As a brand new firm, State Tax Law needed an identity that represented it’s mission—to provide clients with thoughtful state tax litigation, advice, planning, and policy.
Our design brought clarity and focus to their prospective clients, helping propel the startup to become a competitive firm in their area of specialty.
The Idea
Blueprint is on a mission to shatter the advertising industry. Our inspiration of a simple wordmark broken up by a dotted “i” makes a brand statement. It’s bold, a little abrasive, but rightfully so.
Pivoting off urban protest art, we brought custom illustrations to energize the story telling. Grungy highlighter effects, spray paint, and scribbles bring the disruptive message across.
